Digital Marketing

Your website is a powerful tool that allows you to broadcast your brand worldwide. Daylight can help you develop a marketing plan to increase your brand’s online presence.

By launching several effective ad campaigns across multiple marketing channels, we can help boost your brand awareness and drive more visitors to your site.

Search Engine Optimization (SEO)

We will start off by analyzing your existing web traffic to identify the top performing pages as well as which specific keywords are being used by your audience to access your site.

We will also identify the “search intent” of your target audience. This will allow us to better understand how your target audience is using search engines to search.

Daylight will conduct a full site audit and create a list of suggestions on how to improve the ranking of your site in the organic search results on Google and other search engines. Implementing an SSL certificate, improving site speed, and improving the overall quality of your content will be just a few of the many areas that can help improve your site’s rankings.

Search Engine Ads

Daylight will work with you one-on-one to determine the overall goals and objectives for your ad campaigns. We will research to determine the top keywords being used by your target audience. We will then start to setup the targeting parameters to ensure that your ads reach your specific target audience. We will then move on to creating the actual ads for your campaign.

Social Media Ads

We will work with you to determine your advertising goals as well as what ad platforms you would like to advertise on (Facebook, Instagram, YouTube, etc.) and with what ad formats (image ads, video ads, etc.) We will then work with you to determine your target audience. Then, we can start producing the ads for your campaign.

Local Listings

Registering your company’s website on local listing sites can benefit any business aiming to attract local customers. Google My Business is the first on this list. The service is free and it allows you to list your business on Google Maps. Your business listing can include videos, images, and hours of operation.

Bing Places for Business is very similar. It is also a free service that allows you to add videos, images, etc. Yahoo Local Listings offers a free listing with the option to pay extra to add images and a description.

Daylight can setup listings for your business on Google My Business, Bing Places for Business, Yahoo Local Listings, and several other sites.  Local Listings are a great place to promote your business.

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