Social media sites like Facebook, Twitter, and Instagram can help you acquire new customers, expand your network of contacts, and grow your business. Social media can help you communicate your message to a larger audience, and it can also help drive more traffic to your website.
With over 1.2 billion active users, Facebook is now the most popular Social Networking Service worldwide. Businesses can create a Facebook presence and connect with new customers by setting up their own Business Page. Business Pages feature important information such as your business location, links to your website, and hours of operation.
In addition, Facebook Advertising is a great way to promote your business to your specific audience. With a massive reach and accurate targeting, FB ads can help you grow your business in a big way.
YouTube
YouTube has about 1.6 billion active users per month. Businesses can create their own Channel on YouTube and customize it to feature a look consistent with their company’s branding. You can upload videos of your products or services and promote your business to potentially thousands of new customers.
LinkedIn currently has more than 260 million monthly active users and it is growing more and more popular each month. Businesses can create a LinkedIn Business Page to promote their brand, find new customers, and even hire new staff.
Instagram currently has almost a billion active users per month. Businesses can create their own Instagram Business Profile to communicate with customers.
You can use Twitter to build relationships with customers, suppliers, partners, and anyone connected to your business. Share photos and information on new projects and events, Tweet updates about special offers, discounts and time-sensitive deals.